The adidas P.O.D. System Sneaker is designed with 3 great technologies from adidas archive. To hero this product story we used the campaign platform ‘great alone, better together’ as a starting point, and challenged three different creators each from London & Paris to collaborate on an original film inspired by their city.
We then followed their journey through Instagram episodes, teasing with authentic behind-the-scene footage to give our young sneaker-head audience a rare glimpse into the raw creative process.
