The story behind the star
An ambitious reimagining of the iconic Heineken identity to tell the story of it’s heritage and assert brand credentials.
Art Direction / Richie Hendo
Copy / Karen Cardy
Halo Top Launch
Bite-sized content for the built-on-social, lo calorie, hi protein brand in the Dutch market. The work was planned, created & produced in-agency.
Art / Shirin Muradova
Copy / Karen Cardy
Staples Spaces
The Staples brand was shifting away from selling things to providing workplace solutions. This Brand Manifesto, created entirely from stock footage, was developed to help explain Staples new proposition to internal & B2B audiences.
Copy / Karen Cardy
Strategic Partner / Amy Brown
The (un)wanted envelope
A direct mail drop that gives Dutch adults a delicious break from adulting.





Art & Design / Gustavo Figueiredo
Copy / Gabriel Abrucio
Production / Craig Melton
Unobvious stories of Adyen
A result-driven recruitment campaign that captures the company’s extraordinary work culture while creating a filter for both the employer and the candidate.
This is an ongoing campaign, see all 16 films done so far →
Copy / Karen Cardy & Gabriel Abrucio
Production / Grace Francis
Production Co / Wolfstreet
adidas Nite Jogger
Social look-book created to hype-up the reflective details of the product in exclusive drops for Foot Locker & JD Sports
Design / Lee Burns
Production / Jess Reynolds
Senseo Up App
A simple tool powered by AR that gives e-shoppers a quick idea of how the new compact coffee machine fits into their kitchen.